From its inception, when the world of cinema was still in its infancy, Keren Hayesod understood the power of film to convey its message. In 1924, Keren Hayesod produced its first silent movie, Banim Bonim, documenting the building of Eretz Israel, and in 1935 it produced its first real film about the life of the pioneers – L’Hayim Hadashim. In English both of them were called Land of Promise. Keren Hayesod has continued this long-standing tradition, and every year produces dozens of films about its work for the various campaigns around the world. You can see these films on the KH website, its Facebook pages and YouTube. The films are part of a large array of marketing tools used by Keren Hayesod to carry its message around the world in nine languages! It has done this from the very beginning, when Ze’ev Jabotinsky ran what was called the “Propaganda Department”, and until today, in the digital age, when Keren Hayesod distributes its materials through WhatsApp groups throughout the world. Project cards, calendars, reports to donors, brochures with information on activities, photographs – tens and hundreds of items every year – are written, translated, printed and distributed in Israel and to the campaigns around the world.